The Apricot Principle™ is to build from a solid core or base, a foundation you might say. When you start with a solid base you have greater flexibility as to the way to expand , grow and present your company, your business , your products & services, your technologies, your ideas. No longer compare Apples with Apples; we give you the humble Apricot.
:where perception and reality become one
What your customers or clients perceive and what is real are too often different. You may act professionally, deliver professional products & services and feel that you look and sound professional while doing it, and that may be the reality. However with personal reference being the number one way customs find businesses, it is far more important what your customers perception is when dealing with you. Do they see what you see, do they feel what you feel?
The Apricot Principle™ is here to streamline all the areas of presentation that your company uses so your customers perception and the reality are one in the same. This helps to strengthen your brand, your professionalism and grow the value in you and/or your company .