:voice on hold - People ring you to do business, not to listen to the radio. Now in the ideal world people would never be on hold for more than a few seconds during call transfers, however we all know that is often not the case.

For this we have The Apricot Principle™ Voice On Hold. Here you have this potential client sitting on hold wanting to do business with you, this is the perfect time to expand their knowledge of what you do; promote specialist services, product specials, etc.

Expand your sales and give those potential clients one more reason to stay on the line and do business with you!

:answering machine messages - It would be nice if we could always have someone to around 24/7 to answer the phone, but as that is often not practical, so answering machine systems are a real necessity.

The Apricot Principle™ can arrange an answering machine message and/or Script to match voice on hold messages, advertising campaigns or just to give you the professional edge over the competition.

:voice mail & message bank messages - With today’s busy work schedule we are often on the move, on a call or meeting with client. Therefore the new technology services of voice mail and message bank are often critical to run a successful business.

As with answering machine messages we can match voice mail and message bank message and/or script to Voice On Hold messages, advertising campaigns and to give you the professional edge over the competition.

:jingles & theme songs - Are you putting together an advertising campaign, releasing a DVD or maybe an interactive CD-ROM?

Why not add custom music to your corporate image, to catch people’s ears as well as their eyes?

The Apricot Principle™ can help you get your clients singing a new tune, literally, as we craft a tune and sound to suit your business that is all your own. The Apricot Principle™ has staff that possesses over 20 years experience in song writing and music production. As well as this we working with industry leaders in this very specialised fields.