:services
:identity

Identity is the visual way people identify your business or company. The Apricot Principle™ can work with you to develop the right identity for you that will also suit your industry.

These are the key steps we take in developing your identity.

Design Control Establish
Be seen, be remembered. Take control of your identity. Spread your new look.


:design

  • I need a new logo for my new business?
  • We want to update our company logo?
  • How can we get a high resolution version of our current logo for stationary and signs?

 The Apricot Principle™ for Logo Design

The Apricot Principle™ can give you; Style, Class, Impact, what ever your business needs to make its mark, from business cards to billboards, the logo we provide will do the job across all applications. Be seen, be remembered.

Every logo we produce is to the highest professional standard using vectors (not just high resolution jpeg or bitmaps) to give you total flexibility in the end product.


:control

Take control with ICONS LOGOBox™ & STYLEGuide™

  • How can I have control over my logo and identity now and in the future?
  • I need a solution where I don’t have to go to our graphic designer every time I need a copy of our logo?
  • What is the answer to our logo looking inconsistent when we do new projects?

LOGOBox™ & STYLEGuide

These 2 Orchard™ products by The Apricot Principle™ are designed to give you control and enable you too easily reinforce your logo and identity style.

The OrchardLOGOBox™ is a compact package that contains version of your logo in the right resolution & format for any job. Click here to find out more about this exciting product. Add to this the OrchardSTYLEGuide™ to helps users to present your logo within a strict set of guidelines. Click here to find out more about this exciting product.

Click here to find out a little more on LOGOBox™ & STYLEGuide™.


:establish

Once you have taken the steps to design your identity and then take control of your identity, it is important that there is a strategy in place to establish that identity in the market place, and here are a number of areas to consider, including

Business cards Signage (Building & Vehicle)
Letterheads  Advertising
Compliment slips  Document templates
 Envelops Fax headers
Forms Appointment cards
Custom note pads, etc. Web Site
Packaging Uniforms & More

To establish your new identity it is important to have a timed rollout to maximise impact and minimise any sort of confusion in the minds of your customers. The Apricot Principle™ can setup a rollout plan to suit your logistic and budgetary needs.

Let us help you design, control and establish your new identity.

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